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Thursday, September 2, 2010

Getting More Traffic From Search Engines Right Now

When it comes to getting more visitors to your site in the market that you are currently working in you have to make sure you realize that there are a lot of myths that can cause you a lot of problems if you believe them. In this article I want to show you the search engine optimization myths that will leave you broke in the market that you are currently working in online.

The Reason Why There Are So Many Myths Around Search Engine Marketing...

The biggest problem with getting more visitors to your site from the search engines is the fact that you can waste a massive amount of time trying to do things the wrong way! The problem with the search engines is the fact that if you believe everything that everyone else is telling you it will cause you to have a lot of problems.

When you are starting out there are a lot of people who are going to tell you that you should focus on the search engines because they are easy to use and that you can get a massive amount of visitors to your site from them.

That is all true, but the problem is that when you are competing with hundreds of other site owners in the niche that you are currently working in to get those rankings it makes it a lot harder and you have to make sure you are using the right strategy or you will end up with nothing.

That Why I Want To Show You The Myths You Need To Avoid Right Now...

First - You need to make sure you are focused on staying away from software programs that will give you more visitors.

The bottom line is that you can get a massive amount of visitors to your site but you don't need to use software programs to make it happen. You can actually get visitors and rankings in the search engines without having to use software to make it happen.

The biggest mistake you can make is to use over the counter programs that will give you more visitors and rankings. You have no barrier to entry if you use them when you first get started in the market that you are working in.

Second - You have to make sure you don't focus on creating thousands of pages of content in the hopes that you will somehow get rankings.

You need to realize that just because you have a lot of pages on your site does not mean that you are actually going to get rankings and traffic. You need to make sure you focus on link building if you want to get more visitors.

Tuesday, August 31, 2010

Google – A Bit of History

The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.

The Beginning

Larry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and classic computer geeks. Sergey was born in Moscow, alum of the University of Michigan and visiting Stanford. Larry was assigned to be his guide. During this visit, they obviously hit it off or today nobody would give a hoot about linking strategies.

Although two men and the name “BackRub” may raise some questions, the name actually referred to a method for producing search engine rankings. Specifically, the BackRub search engine was designed to analyze the “back links” to a site. Although BackRub developed a following with those in the know, nothing much happened for a few years.


As with most new businesses, the boys needed some serious cash. The brass at Yahoo was interested, but initially passed. Sun Microsystems, of all companies, provided an answer. Andy Bechtolsheim was one of the founders of Sun and, thus, had the necessary deep pockets. $100,000 later, the new search engine company was on the way to stardom.

A New Name

As legend has it, BackRub became Google for a rather humorous reason. Apparently, Bechtolsheim accidentally made the $100k check out to “Google, Inc.” You can make your own guess as to which one of the boys said, “Hey, I have an idea for a new name.” In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history.

Today, Google is based in Mountain View, California. Google prefers email communication, but you can get a live voice by calling (650) 623-4000. If you really want to talk to them, refuse a charge from the company on the credit card you use for Adwords. They will contact you pretty quickly!

The company went public in 2004 [Symbol: GOOG] and has a stock value of around $390 per share. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right.

The Future

In the last year or so, Google has certainly received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn’t worked for three days, which means a change, shuffle, dance or whatever you want to call it is coming.

On the competition front, things are a bit murky. It seems a week doesn’t go by without a patent lawsuit being filed against the company. MSN and Yahoo have started to raise the level of competition and more will be coming. Google’s reliance on AOL as a traffic source is also a bit troubling given the continual loss of market share by the company that nearly brought Time Warner down. Gmail is dogged by patent issues, not to mention questions about violations of the privacy of users. All and all, things are not as rosy compared to a few years ago, but they can hardly be called bad.

Your guess is as good as mine when it comes to predicting if Google will become just another search engine. Personally, I think it will, but not because of any of the above. Instead, the evolution of the Internet suggests there will be a next “big thing.” Who knows, maybe Google will get a Grub [] in its Nutch [].
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